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Domestic car exports see JV competition

(Global Times)

10:56, June 28, 2013

Increasing auto exports by joint ventures in China pose a threat to the exports of domestic auto companies, the National Business Daily reported Thursday.

In the first four months, US auto firm General Motors Co exported 33,623 cars through its joint ventures, the country's second highest export figure after domestic producer Chery Automobile Co's 46,234 units, the report said.

As joint venture auto producers in China have increased their manufacturing capabilities, the involved multinational enterprises have been trying to develop models which cannot be manufactured in other regions, said Zeng Zhiling, director of LMC Automotive Asia Pacific Forecasting.

The multinational firms, like General Motors, target export markets in Africa, South America and the Asia-Pacific, which are also important markets for China's domestic auto firms.

China's fast-growing auto exports, dominated by domestic auto producers, fell 16.1 percent in May compared with one year earlier, the first year-on-year drop since 2008, according to the China Association of Automobile Manufacturers.

The May decline in exports is an important reminder to domestic brands that they should rethink their core competitiveness, said Yang Xueliang, public relations director of Geely Automobile Holdings.

A slowdown in the domestic auto market and competition from foreign producers have put pressure on domestic brands, which then turn to exports for growth.

China's auto exports increased 29.7 percent year-on-year in 2012 to 1.06 million units, and domestic brands Geely and Chery took the lead, exporting more than 100,000 units each.

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