New consumption impetus (2)

E-commerce is an effective way for consumer goods producers to reduce costs, increase efficiency, expand markets and innovate business modes. Moreover, it will increase consumption demand and improve efficiency of resources utilization.

E-commerce is important to the transformation of China's economic growth mode, and it will play an increasingly vital role in optimizing industrial structure, fostering emerging industries and driving economic growth.

In the aftermath of every new online shopping bonanza, enterprises and concerned government departments should settle down and think carefully about how to turn soaring sales into continuous growth for the Chinese economy.

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