Latest News:  
Beijing   Cloudy    11 / -1 ℃  City Forecast


China a very "important, exciting" market: RB CEO


08:41, December 03, 2012

LONDON, Dec. 2 (Xinhua) -- China means a very important and very exciting market, Rakesh Kapoor, chief executive officer of the world leading household cleaning products maker Reckitt Benckiser (RB) told Xinhua in a recent interview.

"For me China is not about words, China is about the actions, to do something for China and learn from China, there are the two important impetus of our strategy to China, do something for China and Chinese people, and get learning from China that we can use for else of the world," he said.

Although BR has made a slow start in China, it still has made successful operation in the market. In 2011, its sales in emerging markets grew 13 percent last year, while revenue in Europe fell by 1 percent.

Kapoor, who took over the CEO post September last year, had disclosed his plan to generate half its sales in countries such as Brazil and China by 2016.

"We should be investing more in these markets as this is where there is the opportunity for growth. We are shaping our business for tomorrow," he said.

Besides the growing sales of RB products in China such as Dettol, Dosia, Durex, Air Wick, and Vanish, the company plans to put the focus on RB's dishwasher detergent Finish.

To promote the sales, it is expected to cooperate with China's leading dishwashing machine maker Haier in east China's city Qingdao.

【1】 【2】

Recommended Features:
Vibrant Opportunities amid Transition From 'Made in China' to 'Created in China' A Journey to Cultural Renaissance
The Vision of A Pillar Industry China: A Fast-growing Force in IPR A Splendorous Landscape of China's Wealth
A Decade of Fastest Development Eastern Boom Lightens Western Gloom Chinese firms 'potential Trojan horses'?


Leave your comment0 comments

  1. Name


Selections for you

  1. Chinese naval escort taskforces

  2. China's special forces in training

  3. Most creative 'Santa Claus' (I)

  4. Nutritious lunch provided in Taipei

  5. On 1st high-speed line through high-latitude regions

  6. China's savings rate world's highest

  7. Is marriage the grave of love?

  8. Peng Liyuan on 25th World AIDS Day

Most Popular


  1. West needs new view on China
  2. Level playing field for private firms
  3. Much room for China-ASEAN economic co-op
  4. Spend it again, Sam
  5. The paradox of China's stock market
  6. Reforms to give more weight to capital
  7. Obama's big test: averting "fiscal cliff"
  8. Commentary: Future money uncertainties
  9. Social progress in tolerance to ‘Nail Household’
  10. Preventing abuse of power in physical exam

What’s happening in China

Nutritious lunch provided in Taipei's elementary school

  1. Death for man who kept "sex slaves" in dungeon
  2. Official probed after "divorce promise" leaked
  3. China cracks down on poaching wildlife for dinner
  4. Nomad settlement to protect "mother river"
  5. 6 killed, 4 injured in road accident in S China