LONDON, Dec. 2 (Xinhua) -- China means a very important and very exciting market, Rakesh Kapoor, chief executive officer of the world leading household cleaning products maker Reckitt Benckiser (RB) told Xinhua in a recent interview.
"For me China is not about words, China is about the actions, to do something for China and learn from China, there are the two important impetus of our strategy to China, do something for China and Chinese people, and get learning from China that we can use for else of the world," he said.
Although BR has made a slow start in China, it still has made successful operation in the market. In 2011, its sales in emerging markets grew 13 percent last year, while revenue in Europe fell by 1 percent.
Kapoor, who took over the CEO post September last year, had disclosed his plan to generate half its sales in countries such as Brazil and China by 2016.
"We should be investing more in these markets as this is where there is the opportunity for growth. We are shaping our business for tomorrow," he said.
Besides the growing sales of RB products in China such as Dettol, Dosia, Durex, Air Wick, and Vanish, the company plans to put the focus on RB's dishwasher detergent Finish.
To promote the sales, it is expected to cooperate with China's leading dishwashing machine maker Haier in east China's city Qingdao.
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