China a very "important, exciting" market: RB CEO (2)

Kapoor wanted first to be a cultivator of dishwasher market in China as current dishwasher penetration in this large country is very low.

There is a popular story in China's marketing textbook about two salesmen go to Africa to sell shoes only to find people there do not wear shoes. One leaves the country immediately in disappointment, persisting in that there is no market for shoes, while the other sees the big market opportunities with great excitements.

Confident about its dishwasher product Finish, Kapoor is surely the latter kind of salesman. He said about 20 years ago, people are washing their cloth by hand, but suddenly you have seen the explosion of washing machines.

"If you partner with the right people in China, we can provide the Chinese people with very important product for use to improve hygiene, to conserve energy and conserve water."

RB, headquartered in Slough of Britain, has operations in around 70 countries, and its products, including Dettol, the world's largest-selling antiseptic, and Strepsils, the world's largest-selling sore throat medicine, are sold in over 180 countries.

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