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Japanese car sales 'back on track' as customers return

By HE WEI (China Daily)

10:04, November 27, 2012

Japanese automakers have started to see their sales in China rebound after Japan's illegal "purchase" of the Diaoyu Islands in the East China Sea caused sales to decline in the past two months.

Even so, analysts said the disagreement will continue to have repercussions, as will the inconsistent strategy Japanese companies have employed in trying to sell their products.

After declining by almost half in September, Toyota Motor Corp's sales in China have shown a "moderate rebound" since mid-October, said Niu Yu, a spokesman for Toyota's China operation.

"Things are starting to get back on track," he said. "We have started promoting products again in advertisements, and those have met with a warm response."

Feng Xingya, executive deputy chief executive officer of Guangzhou Toyota Motor Co Ltd, one of Toyota's joint ventures in China, told Xinhua News Agency on Sunday that the company's sales have returned to where they were before the row.

Meanwhile, Nissan Motor Co's sales in China have shown a meager recovery in recent weeks, said Shen Li, China spokeswoman for the company.

Even so, Shen said it's difficult to say what will happen in the long run, noting that the dispute can easily have unpredictable results.

Yao Yiming, executive vice-general manager of Guangzhou Honda Automobile Co Ltd, was quoted by Xinhua as saying Honda has seen a rebound in both its China revenue and customer numbers since early November. Two months before, the company's sales in the country had decreased by 40.5 percent.

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