China urges manufacturers to expand global networks (3)

Huawei has built up a sales network in more than 110 countries and regions, and its products and services cover a third of the global population.

But Zhong said the overseas sales and marketing coverage of most Chinese companies and exporters is limited and their brand influence abroad is weak.

Bai Changhong, director of the Institute of Tourism and Service at Nankai University, said the fact that few Chinese businesses are among the world's top 500 companies could be attributed to them lagging far behind in terms of developing and controlling their global sales and marketing networks.

"Last year, 132 out of the top 500 enterprises worldwide were from the United States, and 68 were from Japan. Large amounts of research show they spend a lot on establishing sales and marketing networks," Bai said.

dingqingfen@chinadaily.com.cn

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