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China urges manufacturers to expand global networks

By Ding Qingfen (China Daily)

08:32, November 23, 2012

China is looking at ways to encourage domestic manufacturers to expand overseas networks to boost shipments and promote branding amid a gloomy outlook for exports amid falling global demand, a senior commerce official said on Thursday.

Zhong Shan, vice-minister of commerce, said: "The ministry will draft a mid- and long-term plan on building up the international sales and marketing network especially in emerging markets" for Chinese exporters.

The ministry will identify two or three overseas sales centers or network bases as examples from which other domestic companies can learn, Zhong said.

He was speaking in Beijing during the Working Conference on Building International Marketing Networks.

His comments come as China's exporters are experiencing the toughest time since the start of the global financial crisis in 2008, as world economic growth falters and the eurozone debt crisis spreads.

The General Administration of Customs said China's shipments during the first 10 months of the year gained by 7.8 percent from a year earlier, while foreign trade rose 6.3 percent over the same period.

The country set a target of 10 percent for this year's foreign trade growth.

Commerce Minister Chen Deming said recently that the target will be much harder to reach given slackened global demand.

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