Latest News:  
Beijing   Light to moderate rain/Light rain    13 / 8 ℃  City Forecast

English>>China Business

Promotion bonanza by Taobao

(Global Times)

10:23, November 08, 2012

This year's Singles' Day, on November 11, is drawing near again. The day, which is based on the four "1"s in the date of 11/11, has become popular among young Chinese people, whether they are hoping to find love or celebrating their single status. It has also created a lucrative opportunity for online sales promotions.

A large promotion initiated by Taobao in 2009 helped the company reap sales of roughly 100 million yuan ($16 million). Similar offers in 2010 and last year were also hugely successful.

This year, many other B2C companies are also hoping to get in on the act.

Fierce competition

On October 10, B2C website 360buy.com launched a one-month Singles' Day sales campaign, offering coupons to consumers worth 50 million yuan.

Tencent's B2C platform buy.qq.com ran a three-day sales campaign from October 24 to 26, and reported that 5 million orders worth 650 million yuan were made by more than 2 million people.

Suning, Dangdang and Yihaodian have also launched similar promotions.

Tmall, which was spun off from Taobao last year, increased the number of its vendors participating in the Singles' Day promotion to 10,000 this year from 2,000 in 2011. It also raised its server capacity by two times to ensure network stability and cooperated with nine delivery companies in order to avoid the delays to deliveries that happened last year as a result of the huge surge in orders.

Many vendors, especially those with huge inventories in their offline stores, see the day as the ideal time to cut their stocks and boost revenue.

Beyond Home Textile, the second largest seller on Tmall during the 2011 Singles' Day, with sales worth more than 40 million yuan, has stocked up 300 million yuan worth of goods this year and is hoping to reach sales of 100 million yuan, according to Wu Ronghua, head of the company's e-commerce division.

【1】 【2】 【3】



Recommended Features:
[Special]'Made in China' Revisited From 'Made in China' to 'Created in China' A Journey to Cultural Renaissance
Gold collection issued to mark 'Year of Snake' China: A Fast-growing Force in IPR IPR in China: Local Roots Bearing Global Fruits
China Int'l Industry Fair opens in Shanghai Caofeidian coal wharf put into use Canton Fair wraps up on Sunday


Email|Print|Comments(Editor:李倩、马茜)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. China's stealth fighter concept model

  2. PLA Macao Garrison finishes 13th rotation

  3. Unforgettable moments in Nov. (III)

  4. Flight test of unmanned aircrafts conducted

  5. First inter-blood-type liver transplant in China

  6. Harbin Autumn Automobile Exhibition

  7. Embroider best wishes on insoles in Shanxi

  8. China's rich people will reach to 280 million

Most Popular

Opinions

  1. Commentary: Hot money needs cooling
  2. Smart solutions for better city, better life
  3. China remains an 'engine' in global economy
  4. M&A of listed companies gaining steam
  5. Is 'culture' inferior to 'commercialization'?
  6. Chinese liquor makers "sober up" over bans
  7. Strength of Chinese culture lies in understanding
  8. Securing China's e-commerce growth
  9. Hammered ore prices threaten Chinese iron miners
  10. CNN Beijing chief: China's challenges, opportunities

What’s happening in China

Landmark building should respect the public's feeling

  1. Herders, sheep flock move to winter pasture
  2. First inter-blood-type liver transplant in China
  3. HIV patient to sue hospital over cancer op refusal
  4. Test in intelligent vehicle for food detection
  5. Smart card, dumb refund rules