Inner circle of luxury (4)

"To create special events, to deliver special products, to really be able to do this marketing game that you are not able to do anymore because your consumer base became so wide and huge around the world," says Jonathan Siboni, president of Luxurynsight, a Paris-based luxury consultancy, which has worked with other brands in the LVMH Group.

"I think Louis Vuitton, they will try to find new ways to renew this personal connection," Siboni says in a phone interview. China has two other women's stores, in Shenyang and Hangzhou.

To mark its launch, the Beijing women's store is the first among Louis Vuitton's 47 Chinese branches to offer the fashion house's Fall/Winter 2013 collection. This is advertised in an installation at the mall's atrium, which recreates the look of the Paris runway show where the collection was presented.

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