Inner circle of luxury (2)

Louis Vuitton's new women's store at the Shin Kong Place in Beijing, with sections dedicated to luggage, handbags, clothing, shoes and accessories, is seen as a way to highlight among Chinese consumers the brand's heritage of exclusivity. The Chinese are now the world's top luxury spenders, making one out of every four luxury purchases globally, according to a report by consulting firm Bain & Company.

"With this new store … we would like to take a step further and provide adapted shopping experience and service for our sophisticated clientele," Philippe Fortunato, president of Louis Vuitton China, says in a statement.

Last year, in the annual China Luxury Study conducted by Bain, the French label fell to second place among Chinese women's "most desired luxury brands" — after being in the top spot the previous two surveys. Among Chinese men, it remained in first place.

In the second World Luxury Index China released last month, the brand dropped to No 2 among the most sought-after fashion brands in the country.

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