Jinjiang City, headed for the future (2)

（China.org.cn）  09:38, April 23, 2013  

Jinjiang is known across China for being a center of private enterprises in the leather, shoe and sportswear industries, and is home to a number of primary domestic brands, such as 361 degrees and Septwolves. The city is now determined to raise its global profile by attracting more international names to the area in order to further boost its manufacturing ability.

In order to promote its China-established brands on a wider scale, the city now looks towards mergers and acquisitions as well as other moves towards expansion by domestic enterprises. The annual Footwear Exhibition undoubtedly plays a vital part in this aspect.