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Samsung's annual sales volume in China jumps (2)

By Gao Yuan (China Daily)

09:15, March 13, 2013

Although the company did not disclose detailed expansion plans for the B2B sector, the retail, pharmaceutical and hospitality industries are likely the target areas for Samsung.

"Samsung's B2B business in China is not as active as its consumer sectors. We need to build customer awareness and fully engage with innovation strategies," said Quan Song, head of Samsung China's B2B department.

The only area where Samsung found itself struggling in China was in the household electrical appliances sector, although its global market share continued to increase.

Local TV makers such as Hisense Co Ltd took the lead in terms of market share, while Samsung's share slumped in the first three quarters of last year, data from industry research firm China Market Monitor Co Ltd showed.

"The Chinese TV market will be dominated by the top companies in the future, companies with thin market shares will find it difficult to survive," said Li Jixiang, vice-president of CMM.

Samsung is now eyeing the higher-end of the TV market.

China's demand for 3D or smart TVs could be above 53 million units this year, according to CMM. Less than 35 million 3D or smart TV sets were sold in the country last year.

On Tuesday, the company released an 85-inch HD smart TV targeting the wealthiest consumers in China. The new product is scheduled to enter the Chinese market in June.


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