"All the domestic TV makers could do nothing but accept the prices those giants fixed, which impacts the industry," said a user with the screen name "Fanrenyanzhongkanshjie".
However, some online comments showed their dissatisfaction, saying the fine could not be compared to that levied by the United States and the European Union on companies for similar deeds, which amounted to about 1 billion U.S. dollars.
"The fine means very little for them," "Donghuahudegui" posted.
The amount of the fine was made based on the companies' illegal income and was in accordance with the Pricing Law of China, the NDRC said. It also took their confession into consideration.
Others thought what matters is the penalty itself, not the exact fine.
"The incident is a milestone for Chinese market regulators who will act hard if anyone plays against rules," said Prof. Wu Hong, Dean of School of Economic Laws under East China University of Political Science and Law.
1.8 mln to sit 2013 postgraduate admission exams
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