IPhone 5 pre-order race begins (5)

Skeptics said it is unlikely the iPhone 5 will have the mojo to keep up the buying fever created in the past by the Cupertino, California-based phone maker.

"The iPhone 5 shows Apple's continued leadership in software, but does not show great innovation in terms of hardware, which may be why its rivals increasingly erode its position in the smartphone market," Roger Sheng, a Shanghai-based research director at Gartner Inc, told the Global Times Monday.

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