Madam Ziqi Guo, StarTimes’ Vice President

StarTimes is being listed among China's top 100 technologies and science innovation- oriented enterprise, Forbes top 20 China's most potential enterprise and the only authorized private enterprise by the Ministry of Commerce in China to undertake foreign projects in the radio and TV industry.

Helping African Countries to improve on digital migration is one of the key aims of StarTimes, which has over the years turned out to be the pioneer and key player in the pay-tv business in China and African Countries where it is providing quality and affordable services to over 10 million subscribers.

The worldwide technology company, which established in 1988 in China, has positioned itself as the most influential broadcasting enterprise in Africa and China. It is currently operating in 34 African Countries with 300 local channels in the continent.

SartTimes’ Vice President said the company has a great digital philosophy that African Countries are currently enjoying under the new digital technology platform in the world. “We have channels that go from one country to another as a form of promoting African culture and development,” says Vice President Guo Ziqi, reiterating further that her company’s main aim is to continuously provide every African family with affordable and enjoyable Digital TV Services.

As the most influential systems integrator, technology provider and internet operator in china, StarTimes started developing its African markets in 2002, and was issued the first digital TV operator license by Rwanda in 2007.

“Through setting up a multi-frequency, multichannel wireless terrestrial digital transmission platform, Startimes is capable of providing for the local people not only digital TV service, mobile multimedia service and various kinds of digital TV terminal products, but also digital signal transmission service for national and commercial broadcasting and television institution, and thus to realize the vision of advanced terrestrial digital television technology that enables every African family to afford digital TV set, to watch digital TV, to enjoy TV as well as share the beauty brought by digital television,” Madam Guo said, and added that "we do not only bring the most advanced technology into Africa, but also radically changing the backward condition in its broadcasting and information sector, and helps it step into the wireless digital age."

StarTimes have about 4,500 workers, including Africans at top Management and other levels all over the world and provides an overall 480 channels in its platform.

Startimes has established wireless digital TV platform in many African countries and will hopes to invest in mobile TV service platform and Internet business platform in the near future.

Abu Bakarr Kargbo is a Senior Staff Writer of Standard Times Newspaper in Sierra Leone and an intern at People’s Daily Online.