About Us

(People's Daily Online) 11:12, July 29, 2020

 About Us

 Introduction to People's Daily Online

People’s Daily Online, founded on January 1, 1997, is the online version of People’s Daily. It is a publicly traded media and culture company, with People’s Daily having a controlling stake.

Chinese leaders attach great importance to the development of People’s Daily Online. On February 19, 2016, Xi Jinping, Chinese president, general secretary of the Communist Party of China (CPC) Central Committee and chairman of the Central Military Commission made an inspection tour of People’s Daily. In a People’s Daily Online studio, he had a video talk with residents living in Chixi village, Ningde city, southeast China’s Fujian Province. On January 25, 2019, the Political Bureau of the CPC Central Committee held a group study session on the all-media era and integrated media development at People’s Daily Online. President Xi presided over the study and delivered an important speech.

On June 20, 2008, Hu Jintao, then Chinese president, visited People’s Daily and engaged with Internet users through People’s Daily Online’s Qiangguo Forum.

On April 26, 2000, Jiang Zemin, then Chinese president, referred to People’s Daily Online for related reports on his trip abroad while on a visit to South Africa.

On July 1, 2006, the www.cpcnews.cn (cpc.people.com.cn), operated by People’s Daily Online, was rolled out, becoming the official website for introducing and promoting the ideas, theories, policies and information of the CPC.

People’s Daily Online constructed the official websites for the press centers during the 17th, 18th and 19th CPC national congresses, along with establishing a series of official websites featuring thematic educational activities for the Party members.

In 2021, People’s Daily Online launched the official website and WeChat account for the CPC history learning and education campaign on the occasion of commemorating the 100th anniversary of the founding of the CPC.

Under the leadership of the People’s Daily editorial board, the leaders of People’s Daily Online have rallied all company employees to strengthen their consciousness of the need to maintain political integrity, think in big-picture terms, follow the leadership core, and keep in alignment with the central Party’s leadership. They have also enhanced their confidence in the path, theory, system, and culture of socialism with Chinese characteristics. They firmly uphold General Secretary Xi Jinping's core position in both the CPC Central Committee and the Party as a whole, and respect the CPC Central Committee's authority and its centralized, unified leadership.

People’s Daily Online always takes reporting on General Secretary Xi Jinping and the promotion of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as its top political task and most important political responsibility. By giving full play to its role as the flagship platform under People’s Daily for promoting in-depth integrated media development, People’s Daily Online strives to expand its influence to reach more places and more people, while ensuring that the content it produces becomes increasingly wide-ranging in its coverage. It also strives to take the initiative in leading and guiding public opinion, while strengthening its flagship role in the domain of online media.

Taking content as its core, People’s Daily Online has taken steps to further refine and strengthen its content creation, and expand its business activities in the areas of operations, risk control as well as the aggregation and distribution of content.

In addition to its Chinese version, People’s Daily Online also publishes versions in seven ethnic minority languages and in 12 foreign languages. People’s Daily Online has endeavored to develop its content business in four aspects, including opinions and commentaries, in-depth stories, policy analysis and policy recommendations.

The database for Xi Jinping’s speeches has been visited more than 800 million times, being an important source of information for foreign media outlets in their reports on China. People's Daily’s social media platforms, which are operated by People’s Daily Online, have continued to rank among the top 10 social media platforms for mainstream international media outlets in terms of influence and the number of followers.

People’s Daily Online has more than 563 million readers on various media platforms, including its websites, mobile apps, and social media platforms, among other formats. Using the mobile app “People’s Daily Online Plus” as an umbrella platform, People’s Daily Online also operates the Leaders’ Message Board, People’s Doctors, People’s Video, a Party building app, a shopping app, and a consumer rights protection platform, providing various services for people to pursue a better life.

People’s Daily Online is a 33-time winner of the China News Prize, winning the Special Award once and the First Prize 14 times.

On April 27, 2012, People’s Daily Online went public on the Shanghai Stock Exchange (code: 603000). Through its market operations, People’s Daily Online has further optimized its business layout, having primarily established a ConTech system, becoming one of the top state-owned media and culture companies in China in terms of market value and ranking among the world’s top 500 media outlets.

So far, People’s Daily Online has established 33 branches on the Chinese mainland and set up 15 subsidiary companies or representative offices outside of the mainland. People’s Daily Online has a number of subsidiaries, including Peopleyun.cn, Haiwainet.cn, Huanqiu.com, People’s Health, People’s Video & Audio, People’s Information Technology, People’s Venture Capital, People’s Sports, and People’s Technology. The industry funds under the management of People’s Daily Online have already been invested into dozens of different projects.

In recent years, People’s Daily Online has continued to push forward its technology-driven ConTech business. It has devoted to the research and development of a smart AI-empowered “Risk Control Brain”, jumpstarting the promotion of smart AI technology with an aim of providing technological services for the management of online content and information security. People’s Daily Online has established the State Key Laboratory of Communication Content Cognition, which focuses on the study of AI in such areas as the precise dissemination of mainstream values, smart content review and risk control, the national governance of cyberspace, and the construction of intelligent computing facilities.

People’s Daily Online adheres to the principle of the Party exercising leadership over talent management and reinvigorating the company through human resources. It offers three directions for career development, allowing employees to choose a path towards becoming management personnel, specialists, or entrepreneurs.

People’s Daily Online has fostered Party building brands, such as “Reading Books Recommended by Xi Jinping” and “Experience Center for Smart Party Building.”

People’s Daily Online has won many national-level honorary titles such as “Outstanding Grass-roots Party Organization”, “National Role Model Organization”, and “National March 8th Red-banner Collective,” and more.

The strength of People’s Daily Online lies in its unique political value, communication value, brand value, platform value and investment value. As an important resource and vehicle for the CPC in national governance, People’s Daily Online will continue to take content as its core business, striving to fulfill its role as the most professional source of information on the Party and disseminator of its standpoint, while serving as the staunchest defender of the Chinese people’s interests, as well as a strong pillar in guiding online public opinion. In the new social division of labor of content industry, People’s Daily Online plays an essential role in leading, linking up and formulating industry standards. It will build up core capabilities in guaranteeing that the Party exercises leadership over the management of data, and become a leading player in the ConTech business.

People’s Daily Online will also accelerate the in-depth integration of media development, as well as pushing for the integration of Party building and business development in order to build itself into a new type of mainstream media outlet with strong influence and competitiveness.

(Updated September 2021) 

People's Daily Online English Edition

Mail Address: New Media Tower of People's Daily, No.2 Jintai Xilu, Chaoyang District, Beijing, China

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(Web editor: Du Mingming, Liang Jun)