On Wednesday, the People's Daily, the biggest newspaper group in China, and Tencent, China's largest and most used Internet service portal, signed a cooperation agreement in Beijing to promote media convergence. The President of People's Daily Yang Zhenwu and the Chairman of the Board of Tencent Pony Ma attended the signing ceremony.

The two parties will conduct in-depth cooperation in the regards of content, channels, platforms, operations and management in order to construct a major system of media convergence. The two partners will also explore and promote the development of media convergence focusing on standards, technologies, management and operations.

The People’s Daily and Tencent will jointly establish a nationwide cloud platform for media convergence providing secure cloud service and applications to the Chinese media. Distribution channels of media content in and out of the country will be further expanded, with Tencent Qcloud providing technical support regarding cloud computing.

Yang met with Ma before the signing of the agreement, hailing the cooperation as a helpful attempt for the party organ to enhance its Internet content construction. He highly praised the development, technology and social contribution of Tencent, and promised to report more on such innovating enterprises represented by Tencent.

Ma said that Tencent has made great achievement on Internet cloud services with its 18-year experience. Tencent hopes to cooperate with its partners in this regard and create a large-scale data ecology with comprehensiveness, diversity and harmony, Ma added.

Taking advantage of both parties, they will expand space for mutually beneficial cross-industry cooperation. In consideration of the authority and influence of the People's Daily in the media industry, the cooperation between the two will surely provide better services, facilitate media convergence and innovation, and improve the ability to produce and spread high-quality contents.

Lu Xinning, deputy chief editor of People's Daily, Wang Yibiao, editorial board member and secretary-general of People's Daily, and Guo Kaitian, senior vice president of Tencent attended the signing ceremony.