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Online vendors bring bite of China to masses

(Xinhua)

07:54, January 31, 2013

BEIJING, Jan. 30 (Xinhua) -- Housewife Wang Sijia has been busy picking out food for the coming Spring Festival holiday, sourcing peanuts, chicken, dates and other goodies from regions around the country.

But Wang hasn't had to travel a single mile to purchase her goods. In fact, she hasn't even had to leave her bedroom.

"With a single click of the mouse, specialty foods from around China can be put in my online shopping basket. Most importantly, they are authentic, organic and quality-ensured," the Beijing native said with a smile.

Hundreds of miles away in the village of Zhangjiagou in north China's Shanxi Province, farmer Wang Xiaobang is smiling too. Sales at his online farm produce shop have been soaring, with the number of transactions reaching 200 per day.

Wang opened his online shop in 2008 after working as a migrant worker in Beijing for six years. With monthly net profits of 80,000 yuan (13,000 U.S. dollars), Wang has become a successful online farm produce vendor.

"I didn't expect agricultural products to sell so well online. I just wanted to bring fresh produce grown by our villagers to more customers," said the 36-year-old Wang. "Now I am convinced that the online market is really huge and the Internet can play a big role in the countryside."

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