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La Perla opens flagship store in Beijing

By Gao Yinan and Du Mingming (People's Daily Online)

08:43, January 17, 2013

Andrea Bonardi, Asia Managing director of La Perla Asia delivers a speech at the opening ceremony of La Perla flagship store in Parkview Green L2-19 Art Gallery, Beijing on Tuesday.(PD Online/Gao Yinan)

La Perla, a luxury lingerie brand, celebrated the grand opening of its flagship store at the newly opened Parkview Green, Beijing, on Jan. 15, 2013. Andrea Bonardi, La Perla Asia Managing Director, Giovanni Bianchi, Style Director of all the La Perla collections, and Oliver Lai, Sales & Marketing General Manager of Parkview Green, attended the grand opening ceremony.

A showcase was held after the opening ceremony. Beautiful models graced the show, presenting selected looks from La Perla's Spring Summer 2013 collection. Inspired by the masterpiece novel, Leopard (II Gattopardo) by Tomasi di Lampedusa, the collection captures the Sicilian aristocracy of the 19th century, reinventing it with contemporary sensitivity to supply a retro style with a timeless elegance.

Designed by Buratti & Battiston, the cozy flagship store gives out feminine and vibrant vibes, incorporating in its window a sensual and decadent painting by Milo Manara, a well-known Italian illustrator. The combination of soft lighting, laced glass panels and silky carpet create a romantic and intimate environment for customers to shop in.

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