What makes 'vulgar' movie become box-office success?

Key Words: box office; vulgar; Lost in Thailand; Chinese movie; homemade movie.

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"Lost in Thailand" is the biggest dark horse in the Chinese movie industry in 2012, and the highest-grossing Chinese movie of all time.

The comedy has grossed about 1.2 billion yuan as of Jan. 10, 2013, and is set to break the Chinese box-office record set by "Avatar." It has attracted a huge audience of about 37 million people, far more than that of "Avatar," becoming the most watched Chinese movie in the past 10 odd years.

The movie has attracted widespread attention due to its amazing success. Most reviews are positive and objective, but a few people have labeled it as a "vulgar" movie.

There has long been a good deal of vulgarity in the domestic entertainment industry.

"Lost in Thailand" has been labeled as a "vulgar" movie for some different reasons.

Audiences have had fun watching the comedy, the film production company has made great profits, and domestic movie industry insiders and authorities are glad to see the success of a homemade movie.

However, a few so-called intellectual elites have publicly condemned the movie as "vulgar" probably because they lack a proper understanding of the mainstream movie production and consumption values.

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