Latest News:  


Reflecting on rules that allow bad apples

By Li Yang  (China Daily)

16:18, April 03, 2013

Apple boss Tim Cook posted a letter on Apple's website in China on Monday (Photo/Xinhua)

Apple boss Tim Cook posted a letter on Apple's website in China on Monday in which he apologized for any misunderstandings that had led to the perception that Apple's attitude was arrogant in its dealings with Chinese consumers.

He said the complaints had prompted "deep reflection" and persuaded the company of the need to revamp its repair policies, boost communication with Chinese consumers and strengthen oversight of authorized resellers.

The statement came after the US company was subject to heavy media criticism and consumer ire following China Central Television's annual program marking International Day for Protecting Consumers' Rights, which accused the company of providing Chinese consumers with a lower standard of service than consumers in other countries.

According to Chinese rules on after-sales services for cellphones, the producers should provide consumers with a new cellphone in the first two weeks after sales when their former cellphone has any of the serious quality problems listed in the appendix of the rules. The consumers have the right to ask for a new cellphone after the first two weeks in one year only when the cellphones cannot work after repairing twice.

In practice, it is very difficult for Chinese consumers to get a new cellphone even in the first two weeks if they find their cellphones do not work well. They have to prove the cellphones' faults fall among the problems listed in the rules. The after-sales service staff would more likely choose to replace broken parts instead of providing consumers with a new one.

In fact, Apple sold about 35 million iPhones in the last two years in China, and few customers reported buying an iPhone with any of the serious quality issues that would entitle them to exchange the phone for a new one in the first two weeks under China's consumer rights regulations.

China's rules on post-sales services and cell phone product quality were introduced in 2001 and they have never been amended. Analysts have pointed out that the country's rules for post-sales service quality lag behind such rules elsewhere.

【1】 【2】

We Recommend:

Photo Story: Bittersweet life of auto model

Top 10 richest people in Beijing 2013

34th Bangkok Int'l Motor Show to kick off

Beijing’s second-oldest McDonald outlet closed

Top 10 world's youngest billionaires 2013

China's solar giant declares bankruptcy

Email|Print|Comments(Editor:WangXin、Chen Lidan)

Leave your comment0 comments

  1. Name


Selections for you

  1. First female special forces unit

  2. Marines in military skill training

  3. Death of Palestinian prisoner sparks protests

  4. 1,000-meter-long Spider Walk of Canton Tower opens

  5. Construction site of high-speed rail in E China

  6. Understand pollution, beyond dead pigs

  7. Leggy female stars

  8. Zhang Yuqi covers Femina China

  9. The most expensive houses in China

  10. Shanghai Disney to hire 5,000 in 2015

Most Popular


  1. Cold food honors loyal man with a warm heart
  2. Safety concerns over state-owned coal mines
  3. New age of gender blending in China
  4. 'Tomb Sweeping Day' distorts meaning of Qingming
  5. Xi's visit starts new era of China-Africa relations
  6. Opinion: It's high time to stop hijacking Tibetans
  7. Significant risks remain for global economy:BRICS
  8. BRICS summit offers bright sunrise
  9. Western leaders learned nothing from Iraq disaster
  10. Home prices thwarts people's 'Chinese dream'

What’s happening in China

1,000-meter-long Spider Walk of Canton Tower opens

  1. 25 mln yuan donated to free lunch project: report
  2. Woman gets 5 years for cheating partner
  3. Grave problem for burials in rural China
  4. No break in extreme weather for South China
  5. 1 police officer dies every day in China: ministry