Latest News:  

English>>Business

Sina seeks new revenues as WeChat snaps at its heels

By Chen Limin (China Daily)

08:20, February 05, 2013

A man holding a Sina Weibo logo in Beijing. Weibo accounted for 16 percent of Sina's total advertising revenue, which stood at $120.6 million, in the third quarter, up from 10 percent in the second quarter, according to Charles Chao, Sina's chairman and chief executive officer. [Photo/China Daily]

Chinese Web portal operator Sina Corp, which runs the country's most popular micro-blogging service, is stepping up efforts to generate revenues from the service, amid investors' concerns that it is not making as much money as expected.

The company generates most of its revenues from its micro-blogging service, Sina Weibo, through advertising. It has been trying to expand into other areas, including e-commerce and games, to fuel growth.

However, analysts remain conservative about the result of Sina's attempt to translate traffic into revenues.

Last month, Sina joined hands with German premium carmaker Mercedes-Benz (China) Ltd to sell 666 smart cars on Weibo. All of the cars were sold in about eight hours, said Mercedes-Benz on its official micro blog.

This is the second effort Sina took to try its luck with e-commerce. In December, it worked with Chinese smartphone maker Xiaomi Corp to sell the Mi-2 smartphone through Weibo. A total of 50,000 smartphones were sold in less than six minutes.


【1】 【2】 【3】

We recommend:

Wind power now No.3 energy resource

Blackberry maker changes name, unveils new phones

China caps first 3G nuclear plant

New Zealand moves to restore trust

Lenovo ready to challenge mobile industry leaders

Airbus has big hopes for big plane

Email|Print|Comments(Editor:黄蓓蓓、厉振羽)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Frigates conduct drill, patrol in S. China Sea

  2. Rare birds and wetlands protection

  3. Unforgettable moments you can’t miss in Feb.

  4. A long journey that will help all women

  5. Telecom ring scammers going to jail

  6. China's weekly story (2013.01.27-01.31)

  7. Funny animals! Adapt or die!

  8. Abu Dhabi's wedding show in full swing

  9. EU telecom demands raise tensions

  10. Ministry acts on dairy safety

Most Popular

Opinions

  1. A long journey that will help all women
  2. An easier ride, but for some only
  3. U.S. further placates Europe while turning to Asia
  4. China's year of challenges
  5. Rice imports not a threat to food security
  6. Getting workers their wages on time
  7. Clean Your Plate Campaign
  8. On the Road to Recovery
  9. The Internet needs a safety net
  10. Pollution prompts concern

What’s happening in China

High-profile divorce saga ends

  1. Truck blast raises safety fears
  2. Ancient tradition, modern dilemma
  3. High-end outlet for wedding belles
  4. Railway tickets resellers busted
  5. Road traffic peaks ahead of Spring Festival