Ericsson innovates with top musician

World's top i nformation & telecommunications technology (ICT) vendor Ericsson has launched a collaboration project with world-famous DJ and producer Avicii to show how a networked society drives innovation and produces new business models.

"Networked Society" is Ericsson’s description of a world where real-time Internet connectivity between people, places and things enables news ways of doing business.

The entertainment industry has proven success in embracing innovation, beginning with digital distribution. Ericsson's project with Avicci is a prime example that takes a further step into music creation and production. Ericsson will use the project as a proof point in conversations with other industries, according to its president and CEO Hans Vestberg, who presided over a ceremony launching the project in Las Vegas, Nevada.

Avicci is a young, progressive artist who has tested new ground in ways of working and creating music. His fan base grew from nothing to tens of millions on social media alone, with his two recent singles on label Universal Music Sweden. He was recently ranked as the second most influential under-30 person in music by Forbes magazine.

We recommend:
BJ-GZ HS to add 30b yuan to GDP annually	Great changes in Zhengzhou railway station	Wanda Group ventures onto the global stage
Sports car makers look to mainland market	Top Ten Economic Events in 2012	'Gold road' laid with gold bars