Latest News:  

English>>Business

Ericsson innovates with top musician (2)

(Chinadaily.com.cn)

10:45, January 14, 2013

The project begins with asking Avicii's fans and producers from all over the world to contribute sound files over the Internet. Avicii will act as executive producer, curating content like the bass-line, effects, melody, rhythms, and vocals from contributors. He will then create the world's first "crowd-sourced" hit song, with a release date set on February 26, 2013.

The 'Avicii x You' project, kicked off on January 9, has received more than 700 entries from fans of 66 countries, just within 24 hours, according to organizers.

Avicii says: "I am thrilled to ask my fans to be part of the creative process. We're taking music production and distribution - and probably performance - to the next level."

Avicii's manager and partner Ash says: "With the 'Avicii x You' project we are trying again to shift a paradigm and for it to become another 'first' using today's possibilities through technology. As usual, we hope to raise awareness not only for Avicii being an amazing producer, but also for the electronic dance music scene and how song producing is not exclusive to only trained musicians. It's a world-inspiring, community-engaging and fun project."

"Our experience in enabling and supporting mobile communications, broadband networks and cloud-based services matches the fundamental needs of the project", said Arun Bhikshesvaran, Chief Marketing Officer of Ericsson. "By 2018, we believe mobile data traffic will grow about 12-fold from its current levels, driven by entertainment experiences. In addition, according to our 10 Hot Consumer Trends for 2013, social entertainment, collaboration and creativity in city life and cloud-based services are key ingredients of the evolving Networked Society.


【1】 【2】

Email|Print|Comments(Editor:黄蓓蓓、梁军)

Related Reading

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Tibet MC conducts actual-combat drill

  2. Winter training in snow forest

  3. Parade of 1,000 Polleras held

  4. Life is an education

  5. Smoggy weather engulfs large areas

  6. Some 3,000 job vacancies provided

  7. 1st individual user of grid-connected PV power

  8. Jay Chou promotes new album

  9. Lang Lang performs New Year Concert

  10. TCL puts name on Hollywood

Most Popular

Opinions

  1. Philippines moves in wrong direction
  2. Drinking water safety is not a simple problem
  3. Japan's envisaged 'warning shots' dangerous
  4. When Chinese wives meet American mothers-in-law
  5. Will you leave a city because of cold?
  6. Labor system reform renders salute to Constitution
  7. China's yuan unlikely to appreciate sharply in 2013
  8. Good times gone?
  9. Salaries stifled amid sluggish exports
  10. China to surpass U.S. by 2049: report

What’s happening in China

China's social trust index declined further last year, according to the Annual Report on Social Mentality of China 2012

  1. Boosting migrants' education
  2. Beijing air pollution reaches dangerous levels
  3. 5 dead, 19 injured in SW China coach accident
  4. Earthquakes blamed for fatal SW China landslide
  5. Rail policeman with a good heart