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Japanese car sales rebound in November

By Tu Lei (Global Times)

09:26, December 11, 2012

Sales of Japanese cars saw a rebound in November, data from the China Association of Automobile Manufacturers (CAAM) showed Monday, indicating that Japanese brands are gradually recovering market share after being affected by the Diaoyu Islands spat.

Japanese car sales jumped to 170,200 units in November, up 72.17 percent month-on-month, according to the CAAM, but the sales figure was still 36.05 percent lower than for the same month last year.

Total vehicle sales in China rose 8.2 percent from a year earlier to 1.79 million units in November.

The market share of Japanese automakers came to 16.6 percent for the first 11 months of this year, compared to 17 percent by the end of October this year, and the share is still lower than that of German cars, which have 18.9 percent of the domestic market.

"Consumption has rebounded as the island spat has passed, showing that solid demand for Japanese cars still exists," Fu Zhiyong, an analyst at Adfaith Management Consulting, told the Global Times Monday.

"Our sales of Japanese cars have recovered to the level in August before the dispute happened, after sales in October fell by half," Chen He, marketing director at a Dongfeng Honda dealer in Chengdu in Southwest China's Sichuan Province, said Monday.

Major Japanese car producers, including Toyota Motor Corp, Nissan Motor Co, and Honda Motor Co, all saw their sales improve in November after a sharp fall in the previous two months.

Earlier this month, Toyota said its sales fell 22.1 percent year-on-year to 63,800 units in November, compared with a drop in sales of nearly 50 percent in September and 44 percent in October.

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