Latest News:  
Beijing   Light rain/Cloudy    15 / 7 ℃  City Forecast

English>>China Business

E-retailers brace for massive promotion

By Chen Limin (China Daily)

10:12, November 10, 2012

An employee at the warehouse of Beijing Jiuxian E-Commerce Co Ltd, a spirits seller that has decided to take part in the Nov 11 e-commerce promotion. The company sold 10 million yuan ($1.6 million) worth of spirits in last year's event. (China Daily/Zhang Wei)

For most e-commerce players in China, this Sunday may probably be the very day they both love and worry about.

A large online shopping promotion, most likely the biggest ever, will come as an opportunity for many to cash in on — and prove a huge test too.

The promotion, initiated by e-commerce giant Alibaba Group Holding Ltd, includes more than 10,000 vendors on its that will offer half-price discounts on Sunday. Major e-commerce websites, including Jingdong Mall and Amazon China, will also hold promotions that day, making the shopping event even bigger.

In the office of Beijing Jiuxian E-Commerce Co Ltd, a Beijing-based spirits seller, there is not just a smell of spirits, but also one of "war".

A digital clock at the office door counted down seconds for the upcoming promotion; a red banner hanging high on the wall to boost morale; and a "war map" including more than 100 work divisions occupied the most conspicuous place in the office.

"I am very excited and curious, but also wonder whether we can make it," said company Chairman Hao Hongfeng, who talked in his office after days of hard work.

【1】 【2】 【3】


Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. North China Sea Fleet conducts high-sea training

  2. J-10 jet fighters arrive at Zhuhai for Air Show

  3. Russians put on vintage military parade

  4. Sexy models and fancy cars rock Hangzhou

  5. Austrian-born panda arrives a 'happy tiger'

  6. Int'l Automobile Industry Exhibition

  7. Lovely 'expression emperors' come

  8. The Dragon, Chinese Food and Culture

Most Popular


  1. Growth of for-profit hospitals should be limited
  2. Mahjong: to protect or to crack down?
  3. Commertary: Finding a dynamic balance
  4. Central bank to use more open-market operation
  5. Commentary: Have confidence in China
  6. Chicagoans await election with mixed feelings
  7. Confident beginning paves way for happy marriage
  8. How many 'Anna Kareninas' lost in marriage
  9. 'Summer Palace' not labeled as speculations
  10. Govt still needs hand in rare earths

What’s happening in China

First alpine rail gets midnight maintenance

  1. Journalists have tough job: survey
  2. Scholars want Henan to end destruction of graves
  3. Dashilan to be Qianmenized?
  4. Natural disasters on Chinese mainland kill 24
  5. China to enhance medical security for the elderly