Going back to Cali

Visit California, a non-profit organization with a mission to develop and maintain marketing programs, in partnership with the state's travel industry, activated California's first direct-to-consumer destination marketing campaign as part of the Governor's Trade and Investment Mission to China from April 8-16. California Governor Edmund G. Brown Jr and Visit California president and CEO Caroline Beteta also announced the appointment of the Golden State's first tourism ambassador from the Chinese mainland, model-actress Gao Yuanyuan in Shanghai.

"California remains the go-to place for Chinese visitors who cross the Pacific to visit our country," said Brown Jr, "These visitors are honored guests who carry on a long tradition of friendship between China and the Golden State."

Currently, California is the top US destination for Chinese visitors with 47.5 percent market share. China is California's fastest growing inbound tourism market, showing double-digit growth year over year.

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