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| Korean actors Jang Geun Suk and Park Min Young advertise Tong Yi fruit drinks (China.org.cn) |
The official website of the Korea Tourism Organization (KTO), a unit created to promote Korean activities and tourism, even provides help and information on medical tourism, including information about hospitals and how to contact the staff if specific details are needed. The unit also advertises in magazines distributed in China.
In the Al Jazeera documentary "Medical Tourism Booms in South Korea", the South Korean government estimates that by 2015, approximately 300,000 foreign visitors will be medical tourists.
In 2012, South Korea received 11 million tourists, compared to 5 million in 2002. The latest monthly statistic provided by the KTO shows that 399,031 Chinese visited Korea in June, among which 202,064 were women.
One of the problems encountered by Chinese patients who choose to have plastic surgery in South Korea is the lack of postoperative care. Once they have returned to China, patients often find that they can't contact their surgeons and have to deal with any complications on their own. Communication might be another problem for Chinese patients who choose to have their surgery done in Korea.
"In Korea, the industry is more mature, but if you don't speak Korean there might be a communication problem and the result might not be what you want," said postgraduate student Stella.
The popularity of plastic surgery among Chinese people seems to be more than a trend, and China appears to be following the example of other Asian nations, which have invested heavily in the industry.
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