Nabeela Al Aeysaway, Wedding Dress Designer, said, "I think Arabian girls prefer colourful gowns to plain white ones. We should definitely take their aesthetic standards into consideration. Clinging to outdated customs won't work."
But capturing the captious eyes of a bride-to-be is by no means easy work.
Hamda, Bride-To-Be, said, "It's not my style, because I tend to be more simple, just maybe some lace, just simple cut."
Customers can see, touch and try on before they buy, making the planning of the big day much simpler. Skilled make-up artists are there to give advice on how to get the dream look. And visitors can marvel over the stunning array of jewels and diamonds on offer.
With over 250 exhibitors fulfilling all the whims and fancies, this is a one stop shop with everything a bride needs for the big day.
China's weekly story (2013.01.27-01.31)