Consumers experience online shopping spree on Singles' Day (3)

An iResearch report published earlier this year showed that in 2011, the total number of online shoppers in China stood at 187 million, representing an increase of 39 million year-on-year. The number also represents 36.5 percent of China's total Internet users for last year.

China's e-commerce market turnover in the first half of 2012 jumped 18.6 percent from a year earlier to 3.5 trillion yuan, according to statistics released last week by China e-Commerce Research Center.

China aims to quadruple its annual e-commerce volume from 2010 levels to 18 trillion yuan by 2015 on the back of growing domestic demand and consumption.

Direct employment in China's e-commerce topped 1.90 million people as of June 2012, and the number is expected to reach 2.65 million by the end of this year.