Other e-commerce companies, including 360buy.com, suning.com and dangdang.com have joined in marketing on the same day to form a real tide sweeping the whole Internet purchase, said Lu Zhenwang, observer of e-commerce.
Consumer habits have been changing in the country and new online space emerged in the world's largest market with the largest population, Lu said.
The number of netizens reached 538 million in June while the popularity rate is only 39.3 percent in China, according to the latest statistics of China Internet Network Information Center (CNNIC).
"The rate is 70 percent in western countries, which indicates China's large potential for online purchasing," said Jing Linbo, researcher of Chinese Academy of Social Sciences.
Although exports continued to improve in October it was only described as a "slight improvement" by Chen Deming, minister of commerce.
"China's economy cannot only count on exports, which is still hard to predict, while investment is influenced by policies and macroeconomic environment. Thus, domestic demand carries more expectation to stimulate China's economy," Jing said.
"Online purchases shows the potential of China," he said.
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