Shaanxi art troupe explores innovative expression of traditional culture through "group livestreaming"

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses walk to their livestream studio in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

An actress performs during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Dec. 25, 2025. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

An actress applies makeup before a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses of the Shaanxi Provincial Song and Dance Troupe rehearse in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses perform during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Actresses interact with viewers during a livestream in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)

Staff members adjust the light and interact with viewers during a livestreaming in Xi'an, northwest China's Shaanxi Province, Jan. 15, 2026. At the Shaanxi Provincial Song and Dance Troupe, "group livestreaming" -- a new format featuring multi-performer live broadcasts -- is becoming a fresh approach for professional art troupes to explore an online "second stage" and promote the innovative expression of traditional culture.

Performers are encouraged to take part in live-stream creations, rehearsals, performances and operations in their spare time while continuing offline shows, with income linked to performance-based incentives.

The Troupe's livestreams have achieved a single-session exposure of over 5 million views, with group livestreaming contributing to a roughly 10 percent increase in offline box office revenue. The elegance of classical music and dance are gaining growing appeal among younger audiences. (Xinhua/Zou Jingyi)