In pics: 2024 China Brand Day events in Shanghai

Artists stage a performance at the booth of Yanbian Korean Autonomous Prefecture of northeast China's Jilin Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Wang Xiang) 

China Brand Day 2024 events kicked off in Shanghai on Friday as the country continues its efforts to promote brand building.

The events, themed "better quality, bright future for Chinese brands," comprise of an opening ceremony, a forum on China's brand development, a China brands exposition and other brand-building activities.

People watch the medical robots on display at the booth of Suzhou City of east China's Jiangsu Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

Visitors watch the model of a cruise ship at the booth of Shanghai during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People visit the exhibition area of clean energy and green transportation at the booth of east China's Jiangsu Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People visit the booth of Shanghai during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

A dancer performs at the booth of Ordos of north China's Inner Mongolia Autonomous Region during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

An exhibitor talks about the making technique of porcelain at the booth of Jingdezhen City of east China's Jiangxi Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People watch tangerines on display at the booth of Meizhou City of southwest China's Sichuan Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People visit the exhibition area of clean energy at the booth of Zhongshan City of south China's Guangdong Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People watch a UAV model at the booth of Shanghai during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

People visit the booth of Beijing during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 12, 2024. (Xinhua/Fang Zhe)

Kunqu opera performers stage a play at the booth of Suzhou City of east China's Jiangsu Province during a China brands exposition as part of the 2024 China Brand Day events in Shanghai, east China, May 11, 2024. (Xinhua/Fang Zhe)