E China's Yiwu secures nearly 70 percent of 2022 FIFA World Cup's peripheral products market share

(People's Daily Online) 09:26, November 16, 2022

Yiwu, a county-level city in east China's Zhejiang Province, accounts for nearly 70 percent of the FIFA World Cup's peripheral products market share this year, according to the Yiwu Sports Goods Association.

(Photo/CCTV News)

Dubbed the “world's supermarket", Yiwu never misses its chance to sell during the World Cup craze. This year, manufacturers in the city are providing goods ranging from national flags and ornaments to throw pillows for the upcoming FIFA World Cup Qatar 2022.

Wu Xiaoming, a post-70s man who runs a factory that produces soccer balls in Yiwu, has exported goods during six World Cups. He sold 1.5 million soccer balls during the 2014 FIFA World Cup held in Brazil. Wu is also the supplier of all the soccer balls used in community games in Madrid, Spain.

(Photo/CCTV News)

Before this year's World Cup, Wu obtained official authorization to produce souvenir soccer balls.

Wen Congjian, a soccer fan and also a manufacturer of soccer jerseys, has designed jerseys for the 32 national teams himself.

(Photo/CCTV News)

Wen has been receiving orders from foreign traders around the world since April this year. His company has almost completed the production of more than 2 million soccer jerseys pre-ordered by overseas traders, and is intensifying efforts to meet additional orders.

(Photo/CCTV News)

Wen says he has also prepared 300,000 soccer jerseys for the domestic market.

(Web editor: Hongyu, Du Mingming)


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