BEIJING, Aug. 29 -- China's broadcasting regulator is poised to curb social and entertainment news reporting that lacks "positive energy," correct values, or high aesthetic value, according to a circular made public Monday.

The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) in its circular said that public guidance was the most essential gauge, thus, social and entertainment news must be dominated by mainstream ideologies and "positive energy."

The circular brought all social and entertainment news under its watch, covering reports on radio, television or audio-video new media channels.

Specifically, the two categories of news should refrain from contents that make improper jokes traditions, defile classics, or express overt admiration for Western lifestyles, according to the circular.

They should also avoid putting stars, billionaires or Internet celebrities on pedestals; or sensationalizing private affairs, relationships or family disputes.

Moreover, social and entertainment news products must not advocate overnight fame, wealth parade or hedonism, selfishness or intrigue.

The SAPPRFT prohibited broadcasters from separating production and distribution of social and entertainment news, saying violators are subject to penalties from being named and shamed to license canceling.