Maotai, China’s time-honered luxury liquor brand has confirmed its cooperation with China’s largest commerce company, Alibaba, evolving to the business-to-consumer (B2C) e-commerce.

On Wednesday, Alibaba and Kweichow Moutai Wine, the state-owned enterprise specializing in the production and sales of Maotai liquor, signed a strategic agreement, which allows the e-commerce giant to provide all round service including data mining, online branding, and financial support to Maotai.

According to the agreement, their next important collaboration will be that, Maotai will start selling a new liquor product exclusively at Alibaba’s retail website Tmall.com, which is also China’s largest B2C retail platform, since September.

The liquor product will debut on September 9, a new sales day devoted exclusively to deals on wine held by Alibaba. Wines of major brands from more than 50 countries and one hundred chateaus will be sold on Tmall on that day, said Alibaba.

Moutai, a distilled Chinese liquor, or baijiu, has been one of China's official state banquet wines and considered the gold standard of Chinese baijiu.