Chinese bathers aren't taking any risks as they flock to the beach in Face-Kini masks

Holidaymakers in China's Shandong province have found an alternative to the classic combination of sunscreen and hat.

Opting out of tanning, fair-skinned men, women and children visiting the sandy beaches of Qingdao have been sporting Face-Kinis. The brightly coloured protective item is similar to a balaclava and appears to be sewn out of waterproof fabrics.

This facemask and swim hat hybrid may seem like a drastic measure to cut down on UV exposure, but it is a popular accessory on these shores. And, it been that way for years.

Where some fashions come and go, this item, which was invented in 2004, has remained a staple with the region's female bathers since reaching the mass market ten years ago.

Covering every inch of the face, bar the eyes, nose and mouth, it effectively masks the wearer from the scorching heat of the region, which regularly reaches the mid-thirties in the summer.

It has also been proposed that the city's annual algae bloom and local jellyfish population may be fueling sales.

For those wishing to get their hands on this headwear, one piece can cost between 15 to 25 yuan (£1.70 to £2.80).

On the shores of Qingdao in the Shandong Province of China, brightly coloured and sometimes patterned face-kinis are a popular accessory.

First designed in 2004, this swim hat and face mask hybrid became popular in 2006 once it hit mass production and has stayed popular ever since.

It is said that the unusual swimwear addition is better sun protection than lotion and is worn to counter the impact of damaging UV rays.

The piece fully covers the face and has reinforced holes for the eyes, mouth and nose for wearers to comfortably breathe and see out of.

It's not unusual to see groups of women of all ages enjoying the waves in the protective mask.

The piece isn't a luxury item, it costs roughly between 15 to 25 yuan (£1.70 to £2.80) and can be found at lots of shops along the shoreline.