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Is Chinese market the life-saving straw for video game based movies?

(People's Daily Online)    14:40, June 16, 2016
Is Chinese market the life-saving straw for video game based movies?
Warcraft poster

When makers of "Angry Birds" just started considering the topic of how to solve the problem of mobile game's thin plot, "Warcraft" has already edged in the movie theater, followed by "Assassin's Creed," "Tetris," "Fruit Ninja" and "Tomb Raider," eager to break into the motion picture market.

How to introduce game products successfully into the film market has been an issue that game players and film publicists are obsessed about. Ever since the movie "Super Mario Brothers" in 1993 first started video game based films' gloomy journey in the box office, the silver lining had not been seen. Not finally until the breakthrough made by "Tomb Raider." Unfortunately "Tomb Raider II" and the third one again fell off the track. Other films like "Prince of Persia" "Silent Hill", and "Street Fighter" also did not turn the situation.

The industry has begun to concentrate more on the plot of these game based movies. There is also a feature that cannot be ignored — the rise of China's film market. More and more Hollywood films have much better performance in the Chinese market. For example, in 2014, the 70 million dollar production "Need for Speed" received only 40 million in North America box office revenue, but its popularity in China assisted it in sweeping away 200 million dollars total worldwide.

"Warcraft" now is a huge blockbuster in China. The box office revenues have achieved nearly 1 billion yuan in the past five days. Although the global performance of "Warcraft" is still a little behind "X-Men: Apocalypse," its broad-scale succuess in China probably soon will help it surpass "X-Men." Though Chinese films are not sophisticated enough to be popularized around the world, all the films from around the world that are targeting China can also be considered as a positive move.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Yao Xinyu,Bianji)

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