Photos of a woman wearing a traditional costume and posing in a park with plum flowers recently went viral online.

To many people's surprise, the beautiful woman, Jin Ying, 27, is the Communist Youth League Secretary in charge of tourism and communication for the town of Wangtan in Shaoxing, located in eastern China's Zhejiang province.

Jin said that she took the photos and posted them online to attract attention to Wangtan’s beautiful spring landscape and promote local tourism.

According to Jin, she has worked in Wangtan for almost four years. Wangtan has the largest plum flower park in all of eastern China. Many local people come to appreciate the flowers during plum flower season, but few people outside of Shaoxing know about the place.

Jin personally spent more than 1,000 yuan (US$ 154) to hire a photography studio to shoot her with the plum flowers.

Many netizens expressed interest in Jin and the location where she took the photos. Some even asked her to be their girlfriend. Jin said she was already married and hoped people would focus on the beautiful landscape rather than on her.