A big promotion was held at the store of the Palace Museum at Taobao to mark the 90th anniversary of the Palace Museum on Aug. 5. In just an hour, 1500 of the imperial mobile phone stands have been sold out. A total of 16,000 cultural and creative products of the Forbidden City have been sold within the day,

According to the data of Taobao, thirteen percent of the orders come from Beijing.

As of August 2014, the Palace Museum has developed a total of 6,746 cultural products and launched 6 related APPs, which are estimated to bring about 142 million USD of revenue this year. In 2013, the revenue of cultural products was about 100 million USD, and annual ticket sales amounted to 110 million USD.

The ancient Forbidden City becomes more and more closer to people's life through internet and big data.

The store of the Palace Museum at Taobao has greater ambition than only selling souvenirs. It would like to bring cultural and fashion products to consumers' daily lives. From the refrigerators, red envelopes to the phone stands, the ancient Forbidden City can penetrate into every aspect of life of those who love the Chinese traditional culture.

"The National Palace Museum is the common cultural treasure of mankind. It has the lasting and fresh charisma to attract new generations. We hope through the e-commerce platform and big data, the Palace fans, especially the younger generation can deepen the understanding of the Palace and the traditional culture, and better inherit the fine craftsmanship," said Zhang Jianfeng CEO of China's Retail Business of Alibaba Group.

In addition to the Taobao shop, the National Palace Museum has started to discuss the possible cooperation on big data with Alibaba and Aliyun.