These kinds of offerings are rare in China. Most elderly Chinese prefer to live with their children. But in big cities, more elderly are choosing to live elsewhere. Some say their children are too busy, others that they don't get along well enough with their children.

Xi Zhiyong, chairman of Cherish Yearn, said it is time for Chinese people to change their traditional ideas about life for seniors. "Old people are not content with simply being able to live as they grow richer. They want to live better lifestyles."

China had more than 200 million people aged 60 or above at the end of 2014, representing 15.5 percent of the country's population. The figure is expected to double by 2030.

Since earlier this year, the government has been liberalizing the elder care market to allow more private players.

"The government should focus on providing welfare for the elderly to help them pay for professional services," Xi said. "We businesses know where the future of the industry is so we can focus on improving services."

Foreign enterprises offering services to the elderly or training for service providers have also entered China, mainly focusing on the premium end of the market.

(To watch video, please turn to New China TV on YouTube: https://www.youtube.com/watch?v=c7VD87E9NE0)