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Beautiful anchors of online music delivery platforms

(People's Daily Online)    09:58, May 05, 2015
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Yan Zi hosts a live webcast in her own room. Yan Zi has been a network anchor for almost ten months. She earns nearly 20 thousand yuan a month at the most. For the time being, she rents a house in a residential community named Zhujiang Xincheng in south China's Guangzhou Province. (Xinhua/Liu Dawei)

Yan Zi, Zhou Wenyi and Song Yi were all born in Guangdong province in the 1990s. They are anchors of Fanxing network sponsored by a company called KuGou Networks. Yan Zi has finished her university courses and taken an internship as an anchor in Fanxing network. Zhou Wenyigraduated from her university as a nursing major, while Song Yi is still a university student. But they have all earned a lot from their jobs as network anchors in Fanxing network.

A network anchor in Fanxing Network will not only sing songs but also engage in online chat with their fans. All these efforts are directed towards one aim - to win more fans who buy visual gifts on the Fanxing network . The anchors get paid according to a revenue-sharing deal with Fanxing network. Fanxing network releases the latest data on the monthly pay of more than 20 thousand anchors of this network. A network anchor can earn more than 500 thousand RMB a month at the most. As Kugou Networks has 450 million users, it is natural that a popular anchor of Fanxing network has 30 thousand to 50 thousand online fans during the peak hours.

University students account for more than 70% of the 20 thousand and more anchors of Fanxing network. Zhou Wenyi said that only young people are qualified to work as anchors in networks such as Fanxing. She added that her experience as a network anchor has taught her how to do self-marketing and interact with her fans, which has laid a solid foundation for her musical career and other jobs.


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(Editor:Ma Xiaochun,Zhang Qian)

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