Statistics released by China Network Center point to the fact that with a speedy rise of more and more websites intensive battles are being fought out for ads by related enterprises on the Internet in China. Growing investments have been made by many websites for ad competition.

In 1998, there were only 5 network companies known with a yearly cost of over 500,000 yuan for market promotion. But in the place of these were 13 enterprises with a yearly cost of 5 million yuan to that end respectively last year. According to market survey made, the figure will further grow to 15 this year with their input up to as many as over 50 million yuan respectively a year.