Musk said deliveries for the car will begin at the end of next year. 'I do feel fairly confident it will be next year,' Musk joked to the amped up crowd, before repeating the car's widely-publicized $35,000 price tag

Before revealing the Model 3, Musk explained the company's 'secret master plan' that led them to be capable of making a mass market car

'It's because it's very important to accelerate the transition to sustainable transport,' he said. 'This is really important for the future of the world.'

Musk went on to note that the world has record carbon dioxide levels that continue to climb.

'The last time there was this level of carbon concentration was 11 million years ago, that’s when primates started walking upright,' he said to audience laughter.

'We do not want to return to that situation.'

Musk explained that the rising levels was causing temperatures to spike as well, citing that it has already increased by two degrees and 'is going to keep going for some time in the future'.

'And beyond global warming,' he continued. 'There’s just the fact that combustion cars emit toxic gases. What we came up with the tesla is the secret master plan.'

Musk called that plan a 'four-part trilogy' that began with the 'tiny' company trying to figure out how it could make a difference 'with very few resources'.

The Tesla Roadster - with a base price at $100,000 - was born in 2008. The company could only produce 500 units a year, but their message was clear.

'What really made a difference is it showed the world you could make a compelling electric car,' Musk said.

'What was unique was that it was the first really great electric car. Before, people thought the electric car would be slow and ugly.' 

Prospective buyers line up in South Lake Union in Seattle to preorder the Tesla Model 3

Earlier this week, tents appeared outside Tesla stores, such as this custom tent in Montreal