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Yao Ming hailed as most successful case of public diplomacy

By Wang Jinxue (People's Daily Online)

13:21, June 27, 2013

Speakers at the forum. (Wang Jinxue/People’s Daily Online)

2013 Forum on Public Diplomacy & 6th Diplomats Forum was held in Beijing on June 26, and about 100 people including government officials, scholars, entrepreneurs attended the forum. The theme for this year’s forum is “China’s stories and image under public diplomacy”.

Chinese ambassador to Tanzania Lyu Youqing said at the forum that public diplomacy plays an important role in promoting China’s national image in the world, therefore people should attach great importance to it.

Lyu Gongxun with PetroChina shared his opinion on oversea public diplomacy. He pointed out that Chinese enterprises operating overseas should try to bring benefits to local people, adding that public diplomacy can ensure the implementation of overseas projects, and boost the development of enterprises in foreign countries.

Professor Jin Canrong with Renmin University of China said that non-governmental participation is the best way of doing public diplomacy, and Yao Ming is the most successful case of public diplomacy as he has greatly improved the image of Chinese people in the world.

Established by Beijing Foreign Studies University (BFSU) in August 2010, the Center for Public Diplomacy Studies is the first university-level research center on public diplomacy in China. It is the pioneer in public diplomacy studies and a strategic think tank for decision making of the Chinese government. Based on the innovative research results, it is designed for promoting research on public diplomacy, and providing intellectual support for government practices and serves as a platform for the public to join in public diplomacy activities. Meanwhile, as a pioneer and research base in public diplomacy, the center also conducts public consultation, corporate overseas strategy consultation and cross-cultural exchanges.

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