Gelato World Tour set to hit Australia

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A ice-cream at the Gelato World Tour event in Valencia (Photo/ANSA.IT)

(ANSA) - Rome, September 27 - The Gelato World Tour, an international competition for artisan creators of the unique Italian treat, arrives in Australia next month after having successfully closed the Italian and Spanish legs with a total audience of 280,000 people.

The event is the brainchild of organizers from the renowned Italian Carpigiani Foundation, its Gelato University and Sigep, the international exhibitor that focuses on the Italian artisan ice-cream, confectionery and bakery sectors.

It had its first leg in Rome earlier this year. Here, it set off in front of applauding crowds at the top of the world-famous Spanish steps. Now it is off to take the gelato to the other side of the world. "Australian people know the importance of choosing and eating good, healthy food, including gelato," organizer Valentina Righi, who is the vice-chairman of the Bruto e Poerio Carpigiani Foundation, told ANSA.

"When I visited this huge country one year ago, I was astonished by the general attention to the selection of the best ingredients and by the variety of high quality restaurants and gelato shops". Gelato-machine maker Carpigiani, which supports the Gelato World Tour through its foundation, exports about 80% of its machines around the world. In recent years it has posted annual sales growth of 7% a year, reaching annual turnovers in excess of 100 million euros.

It estimates that it holds about 35% of the global ice-cream-making-machine market, and the figure rises to as much as 55% when it comes to artisan gelato-making machines.

The venture permits the company to reinvest some of its profits in promoting the tradition, life-style and the quality of Italian gelato as an engine for future growth.

The second leg of the tour saw the Italian delicacy being promoted in Valencia, Spain. The winners of each leg of the competition will be en route to compete on a global level in front of juries in five continents for the prize at the finals next year.

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