Local productions battle to win favour of young people

The summer holidays are always a hot target for China’s filmmakers. While millions of Chinese students enjoy their longest vacation of the year, movie studios are pulling out all the stops they can to draw them to the cinema. One thing is crucial for these summer productions: Aim for the young.

What do Chinese young audiences love best for a movie? Romance? Heart-throbs? Luxury? This summer, they can have them all.

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