Latest News:  
Beijing   Sunny/Cloudy    13 / 1 ℃  City Forecast

English>>Life & Culture

Celebrities battle it out- who is the queen of micro blogs?

(China Daily)

09:02, December 10, 2012

TV hostess Xie Na (right) briefly surpasses actress Yao Chen as "queen of weibo." (China Daily)

It's always entertaining to watch celebrities fight, whether in reality or online.

A-list actress Yao Chen, with the largest fan base on Sina Weibo, has been enjoying her glory in the digital world and was crowned "Queen of the micro blogs".

But at the end of last month a TV hostess from Hunan TV, Xie Na, gained several hundred more followers with her funny jokes.

"I heard that I was crowned 'Queen of the mirco blogs'! I couldn't believe it! It happened so fast, and it won't last for long, so I have to make the best use of my time to show off a little bit," Xie posted that day. She also provocatively uploaded a picture of herself wearing a queen's robe and laughing.

Yao had around 10 posts the same day, all about her trip to New Zealand. She won the battle, earning another 500,000 followers, which helped her to ascend the throne again.

"Each of my posts is a thought, even if it is reposted. They all represent my opinion and attitude toward something," Yao said in an exclusive interview with China Daily.

Social media like Sina Weibo have become more powerful than ever and can affect whether a celebrity is successful, according to Xiao Yongliang, a professor at Beijing Normal University.

"It is a new platform for celebrities to expand their popularity. It doesn't matter who has the most followers, actually. The process of them fighting for the top is eventually gaining attention from society," Xiao says.

According to Sina Weibo, the 10 people with the most followers are all actors, actresses, performers, singers and TV hosts. Ninety percent of the top 100 are from the entertainment industry. Kai-Fu Lee, a high-profile information technology executive and former head of Google China, ranks 11th with around 21,500,000 followers, the highest among those outside showbiz.

According to Sina, the three most popular posts are celebrities talking about their lives, social issues and inspiring stories.

Yao reposts and comments on social issues frequently, while most of Xie's posts are about her private life.

"It does not matter what they are posting. Commenting on social issues is the same as revealing a celebrity's private life. What they do on weibo is all about one thing: maintaining exposure to their fans," Xiao says.

Zhang Han, director of Sina Entertainment Channel, does not believe that celebrities are intentionally "fighting" for top place. "It can only prove more celebrities are using Sina Weibo. They will gradually find it is a very good platform to raise their profiles, promote their work and clear up rumors," Zhang says.

Yao also says she does not care whether she is the queen or not. "If I really think I am the queen in weibo, it would be very silly. I speak what is on my mind. That's all," she says.

"Weibo's role in my life, actually, is changing all the time. At first, it was a private platform, but gradually I realized it does not belong to me anymore - I am not able to show too much personal emotion. Now I am accepting the fact that it is a private space, at the same time, it is a public area ... it uses public resources," she adds.

But the audiences still love to watch the battle.

Han Bingbin contributed to the story.

We recommend:

Top 10 hottest Chinese athletes of 2012

Who is the most beautiful bride?

Rare photos of China's last emperor Puyi

A glance at 20 promising Chinese artists

 Sexy 2013 FC Barcelona Calendar

Top 10 most popular foreign writers in China

Heartwarming!Big Mama and Fukumaru the Cat

Top 10 glamorous flight attendants in China

Really? Is marriage the grave of love?


Leave your comment0 comments

  1. Name


Selections for you

  1. China, Belarus hold joint anti-terrorism drill

  2. Joint search and rescue exercise held

  3. National Geographic auctions valuable photos

  4. Spectacular images of erupting volcanoes

  5. Highlights of 2012 Toronto Motorcycle Show

  6. Skyscraper Shanghai Tower

  7. Who is the richest Chinese writer in 2012?

  8. Why US meddles in Diaoyu Islands issue?

Most Popular


  1. Stock market needs regulation, not promotion
  2. BRICS economies are not fading
  3. Debate over gaokao policy heats up
  4. A survey on lunch in Beijing's primary schools
  5. China on course for stable growth: JP Morgan
  6. School needs be responsible for teachers' behaviors
  7. Big burden seen in 'irrational' property tax
  8. Confidence rises for China-Africa co-operation
  9. What has 'Taobao Culture' brought us?
  10. Telecommuters challenge workplace norms

What’s happening in China

Spectacular images of erupting volcanoes

  1. Award puts Chinese books on world stage
  2. Pawnshops re-emerge with friendlier look
  3. Chief sacked, accused of giving 2 mistresses jobs
  4. 17 punished after 2 men die in demolition accident
  5. Two separate factory blasts kill 2, injure 17