Latest News:  
Beijing   Light rain/Sunny    11 / 4 ℃  City Forecast


Macao takes a gamble

By Sun Xiaochen  (China Daily)

16:46, November 16, 2012

There's more to Macao than casinos. There's also fighting, for instance.

As was demonstrated by bringing the Ultimate Fighting Championships to the Cotai Arena of the Venetian Macao-Resort-Hotel on Saturday, Sands China Ltd, the owner of the venue, is offering a more diverse tourism experience for visitors.

"We admire what the UFC has done in the United States. We viewed (bringing it here) as a natural progression, given the fact of the great television exposure, which is good for us," said Edward Tracy, president and CEO of Sands China.

"When we try to promote tourism, we diversify the products. I guess everybody thinks it's all about the casino - it's not. A lot of what we do when you walk around here has very little to do with the casino.

"We make money in the casino, but people come for different reasons and we try to offer a little of everything here. I think of sports, we have the arena, which is natural.

"That will be a consistent interest for touring Macao, and it meets the objective of the Macao government; continuing to diversify the entertainment and tourism. That's why we do it. It's also good business, a money maker."

Operating the 15,000-seat Cotai Arena together with the 300 strong Grand Canal groups of shops and the 1,800-capacity Venetian Theatre under the one roof, the hotel has attracted elite athletes like Los Angeles Lakers All-Star Kobe Bryant and tennis great Pete Sampras to visit for various events.

Tracy said there is more to come.

"We are working on a lot of events, but we are very interested in more golf events, more NBA, more individual basketball clinics. We are in discussions with Scottie Pippen and Bryant and also Jeremy Lin. I can't give you more. What you will find is that we are very connected with sports."

[email protected]

We recommend:

Overseas returnees face various obstacles to marriage in China

Entering 'First Ancient Castle Cluster in North China'

Zeng Siqi wins at Artistic Gymnastics Asian Championships

Can you believe they are chocolate

The good, the bad and the ugly of love

Picturesque China you haven't seen before

Oriental Pyramid! Imperial Mausoleum of Xixia

German Culture Festival kicks off on campus

Why 'Diaosi' gets so popular in China


Leave your comment0 comments

  1. Name


Selections for you

  1. Breitling Jet Team at Airshow China 2012

  2. WZ-10 attack helicopter at Airshow China

  3. 35 couples say 'I do' in mass wedding

  4. College girl designs cheongsam inspired by secret language

  5. Spectacular landscapes on the planet

  6. Samsung unveils 10nm-class memory card

  7. Distributors to theaters: raise our shares!

  8. Little room,but big luxury

Most Popular


  1. Transforming economic struture risky but vital
  2. China's gradual recovery is underway
  3. What should Mo wear for Nobel ceremony?
  4. China should change growth model
  5. Bell Helicopter identifies China as strongest market
  6. RQFII quota expansion to bolster stock market
  7. IPR pirates face tougher prison terms
  8. Why 'Diaosi' gets so popular in China
  9. Reliance on investment should be reduced
  10. Live and let learn

What’s happening in China

Hunan college girl designs cheongsam inspired by women's secret language

  1. Tortuous blind track: 35 bends within 100 meters
  2. Police warn seniors about telecom scams
  3. Wedding gifts on school uniforms?
  4. Tiger' parenting more like folk prescriptions
  5. Dead mosquitoes lead to road accident