"We will cooperate with e-commerce websites but not implement a price war," said Zhang Yonghong, executive vice-president of Acer Greater China.
Acer hopes that by the end of next year it will have about 30 percent of the global ultrabook market, which features touchable screens and the Windows 8 system.
The company did not put an estimate on its market share on the Chinese mainland, but said it could easily sell 10,000 units of S7 a day.
"I am sure that Acer will be back on track by next year, meaning we will report a better revenue result," said Lin.
"We value Windows 8 because of its strong cross-platform ability," said Zhang. "Acer will be able to produce all kinds of products that run the same operating system. Our customers will find it's convenient to connect the different platforms."
However, hardware markers such as Acer are unhappy that Microsoft is rolling out Surface, a self-developed tablet running Windows 8.
"It requires a lot effort for a software company to introduce hardware products," said Lin. "But in the long run, Surface is set to lift Windows' presence in the tablet market, which is good news for Acer.
Greater pressure comes from other hardware manufacturers.
Another Taiwan-based company, ASUSTeK Computer Inc, also launched touch-enabled Windows 8 laptops. Selling at less than 4,000 yuan, the product is believed to be a strong competitor to Acer's Windows 8 series.
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